Mood rings change color based on your emotions. Can you imagine your haircolor changing in the same way? Part witchcraft, part science, FIRE is the world’s first color-changing haircolor that responds to your environment and shifts shades, creating a completely unique, utterly amazing and constantly changing look. Get a close-up look at this groundbreaking hair color!
The shade starts off as black and shifts with heat.
Creators Kieran Tudor, a London session stylist, and Lauren Bowker, creative director of THE UNSEEN, collaborated to create this game-changing haircolor. FIRE is responsive to the environment by changing…
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