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Olaplex Launches Professional-Only 4-In-1 Moisture Mask | Behindthechair.com

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Product Launches

Olaplex Launches Professional-Only 4-In-1 Moisture Mask

By Btc Lauren Rees·July 12, 2021

New Olaplex Backbar Product Launch: 4-in-1 Moisture Mask

For the first time since the launch of OLAPLEX No.1 and No.2 in 2014, OLAPLEX today released a new backbar product. The OLAPLEX 4-in-1 Moisture Mask, available only to professionals via the OLAPLEX Pro App, is part of the PRO-Rx line of OLAPLEX products—and BTC has all the deets from OLAPLEX CEO JuE Wong.

What is the OLAPLEX 4-in-1 Moisture Mask?

A moisture mask was the most requested product from consumers and stylists, JuE said, spurring the release of the OLAPLEX No.8 Bond Intense Moisture Mask

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