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Mario Tricoci on Salon Rebrand, Product Line and COVID-19 | Behindthechair.com

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Tricoci's Old Orchard Location in Skokie, Ill. Image courtesy Tricoci.

Mario Tricoci on Salon Rebrand, Product Line and COVID-19

By Btc Lauren Rees·May 08, 2026

Mario Tricoci Salons & Spas Rebrand To Tricoci, Invest $1 Million In COVID-19 Protocols

Opening a new salon and undergoing an entire rebrand during the COVID-19 pandemic—the pro beauty industry’s most tumultuous time—isn’t easy. But with 43 years of experience as a salon and spa owner and industry icon, Mario Tricoci knows it’s crucial to change with the times. Keep reading to find out how he’s leading 1,300 employees through new COVID-19 protocols, opening his 14th salon location and launching the new Tricoci Collection product line.

Since 1977, the Chicagoland area Mario Tricoci Hair Salons & Spas

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