Loading

Kate Hudson Joins Joico as Global Spokesperson For 50th Anniversary | Behindthechair.com

The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Haircare Nails

Hair ColorHaircutsCelebrityStylingBusinessCollectionsExtensionsTextureMen'sHaircareNails

The Beauty Industry’s Definitive Source

Brand Partnership Opportunities Contact Privacy Policy Terms of Service

© 2026 behindthechair.com. All rights reserved.

Advertisement

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Advertisement

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Photo courtesy of Joico

Kate Hudson Joins Joico as Global Spokesperson For 50th Anniversary

By Rachael Gonzalez·Published: February 13, 2025

Joico Taps Kate Hudson to Lead Its 50th-Anniversary Campaign

Joico is celebrating 50 years in the haircare industry with a major announcement: actress, singer and entrepreneur Kate Hudson (@katehudson) is joining the brand as its first-ever Global Celebrity Spokesperson. The collaboration was officially announced on February 13, 2025, marking a significant moment in Joico’s milestone year.

Kate will lead the upcoming campaign, "Redefining Healthy Hair. Since Forever." The campaign will showcase her across digital, social media, print and in-store marketing, with a strong presence in North American markets.

Filmed in Southern California, “Joi Lessons with…

Keep reading for free

Create a free account or sign in to continue

Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.

Or

Email Address

We'll check if you have an account, or create one if you don't.

Advertisement

Read This Next

Ulta Beauty and Black Beauty Roster Launch New All Textures Certification2 min
O&M Appoints Diane Gorgievski as First-Ever International Editorial Director1 min

Industry News Courses

Interview With Madison Reed Founder

Interview With Madison Reed Founder

Discover the story of Madison Reed Founder Amy Errett's unique business pivot during COVID.

@amyerrett, @marybehindthechair

Interview With Virtue Labs Founder

Interview With Virtue Labs Founder

Gain insights from Mary Rector and Melisse Shaban as they share straight talk about reaching the pinnacle of the beauty business.

@marybehindthechair, @melisseshaban

Latest in Industry News

JPMS paris blonde justine and tauni 1

Paul Mitchell Launches "Every Blonde Needs a Pro" to Spotlight Stylists

feat image with color chart and hair

Schwarzkopf Professional® Introduces New Alphanumeric Color System

paris hilton on beach stay golden campaign Photo courtesy of Paul Mitchell

Paul Mitchell and Paris Hilton Introduce "Stay Golden" Blonde Campaign

Wahl Global Stage Recap 2026 Chicago13

Industry News

Inside the Wahl Professional® Global Barber Battle: Cristian Botello Takes the Win

charlotte watson r+co

R+Co Appoints Charlotte Watson as Chief Marketing and Commercial Officer

black hair reimagined

Black Hair Reimagined Returned to NYC Celebrating Black Hair as Art, Identity and Cultural Expression

l'oreal pro transformation day

L'oréal Professionnel Debuted Transformation Day in Paris

Bright, modern cosmetology school salon with a row of styling chairs and tall mirrors, polished concrete floors, product shelves and large windows letting in natural light.

Federal Aid For Beauty Schools in Jeopardy