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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Haircare Nails

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

christian siriano

BTC Hair Trend Report

Fashion Month Trend Report: These 4 Styling Trends Predict Maximalism is Back

medium length wolf cut on blonde hair

How to Style a Wolf Cut: 6 Expert Hair Tricks

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#ONESHOT HAIR AWARDS

5 Reasons Why the 2025 BTC Show Was the Best Weekend in Hair

woman with blonde hair in bob old money blonde highlights with hair colorist suzi angelina

5 Old Money Blonde Toning Formulas That Whisper Luxury

moroccanoil-ultabeauty-launch-news-4

Moroccanoil® Expands Into Ulta Beauty Stores Nationwide & Online

Rusk Collective Stylists Michelle Cheyanne Christion Photo Credit Instagram via @ruskhaircare (1)

RUSK® Launches Iconic Artists to Celebrate Community

@rena.calhoun1

The Top Hair Color Trends We Saw at the 2025 Emmys

@melaniemakeup 1

The Best Beauty Looks at the 2025 Emmy Awards

Photo courtesy of Keratin Complex® tabatha post

Tabatha Coffey Teams up With Keratin Complex® to Launch the Perfect Color Service

@ryleeheyzahair (5)

Corrective Color

4 Common Color Mistakes & How To Fix Them in 10 Minutes or Less

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Celebrity Stylist Bobby Eliot Joins OLAPLEX as Global Brand Ambassador

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Classic Blowouts Are Back: 4 Tips to Achieve Smooth Strands

@rogermedinahair1

The Best Celebrity Hairstyles at the 2025 VMAs

If you notice sudden changes in your client's scalp or hair (think: hair loss, bumps, odor), do you tell them? If yes, how without scaring them?

From Thinning to Scalp Spots—What's a Stylist's Role?

hand placing small foil rectangle on hairline near ear with all over color applied

Use This Pro Trick to Cover or Blend Grays—Without Harsh Lines

aug 2025 ll

15 Hair Products To Cure Those End-Of-Summer Blues

giorgio armani

Italian Fashion & Beauty Visionary, Giorgio Armani, Dies at 91

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Hair Extensions

BELLAMI Unveils "Be Full of Yourself" Campaign With Jen Atkin's Highlight Artists

ulta beauty pro team members

Ulta Beauty's Pro Team Welcomes Justin Toves-Vincilione & Gilad Goldstein

Gel manicure under UV light

Why Gel Nail Polish Used by Millions is Now Banned in the EU

Jill Buck

Davines North America Welcomes Jill Buck as Colour Ambassador

Photo Credit: Tony Truty

#ONESHOT HAIR AWARDS

2025 #ONESHOT Hair Awards Winners Announced at the 2025 BTC Show

Paul Mitchell Names Paris Hilton as New Global Ambassador

Screenshot 2025-08-20 at 2.48.15 PM

Celebrity Hairstylist Clayton Hawkins Named Brand Ambassador For Donna Bella Hair Extensions

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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