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Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.

Artist—Mark Bustos, Matty Conrad
By Katie Harrington·May 08, 2026
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Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.
By now, you know your guys are some of your most lucrative and loyal clients. So you have to treat them right…and keep them coming back. Looking for some pointers? Here are five things barbering pros Matty Conrad (Canadian Men’s Hairstylist of the Year) and Mark Bustos (founder of #BeAwesomeToSomebody) recommend for the men in your chair.

1. Cut Square
Matty and Mark both agree: men’s cuts should be square-shaped, because square cuts work best with men’s face shapes. Here are some pointers for cutting square: