Dreamy Texture Twist

“Just plain straight” or “kinda curly” doesn’t cut it these days. Modern textures must be extraordinary—coiled, crimped and positively glorious. The Aveda team has turned out expressive, intricate textures in their latest collection called Rare Bloom, and they created each of them with a variety of ingenious texturizing tricks. Here is how Allen Ruiz, Aveda Global Artistic Director, Hair Styling, created a dreamy, texturized twist.