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Client Marketing · Salon Resource Library | Behindthechair.com

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Resource Library

Client Marketing

Welcome packets, aftercare cards, scripts

6 Resources

Business

Annual Price Increase Announcement

Three drafts at three tones — warm, direct, and editorial — for raising prices to your whole book.

PDF · WORD · 2 PAGESSubscription Required

Business

Referral Program Flyer Template

Editable Canva-friendly template — give your client an easy way to bring you new business.

PDF · WORD · 2 PAGESSubscription Required

Business

Cancellation & Deposit Policy One-Pager

Single-page policy you can post on your booking site and email to new clients.

PDF · WORD · 2 PAGESSubscription Required

Business

New Client Welcome Packet

Branded PDF you can send before a first appointment — parking, what to expect, prep, policies.

PDF · WORD · 2 PAGESSubscription Required

Business

Client Retention Tracker

A simple spreadsheet structure for tracking which clients re-book, which fall off, and what's driving the gap.

PDF · WORD · 2 PAGESSubscription Required

Financial & Tax

10 Tips To Create Strong Loyalty Programs

Build customer retention and steady revenue with 10 actionable loyalty program strategies designed to keep salon clients coming back in any economy.

PDFSubscription Required

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