Go for luxury with the new Make Me Lux Collection from YHS. Created by legendary hairdresser and educator, Alan Benfield Bush, YHS Haircare is an innovative new set of multi-purpose professional haircolor enhancers, conditioners, shine therapies, styling and texturizing products that are all designed to elevate the home care regimens for clients.
At Cosmoprof 2017 Alan told us, “With the Make Me Lux line; less is more. Stylists will use less of the product and be able to do more with it.” He added that the entire product line is multi-purpose and protective of haircolor. Plus, the YHS line is not sold through any other platform but approved sellers for purchase by professional hairdressers. “We always encourage the client to come back to the hairdresser,” said Alan. Here are some of the products featured in the YHS line:
- Make Me Lux Moisturizing Shampoo & Conditioner
- Break Me Clarifying Shampoo & Conditioner
- More Me Volumizing Shampoo & Conditioner
- Protect Me Leave-In Conditioner & Detangler
- Remember Me Color Retention Masque
- Soothe Me Relaxing Conditioning Treatment
- Lift Me Shaping Spray
With Alan’s experience and background in the industry, his primary focus remains to educate and touch the lives and hearts of hair designers everywhere. Alan’s goal is to empower stylists to become the experts. “Hairstylists are under the impression that the manufacturer knows more than they do. But it is not true! The manufacturer never touches the individual client’s hair. The hairstylist is the expert and the star. You are the only one who knows the treatment and maintenance for that client and you are the only one who can give them the results they need,” says Alan.
