4 out of 5 clients that walk in your door will have one thing in common—their haircolor will be lighter than their natural shade. As any colorist is aware, lightening is a huge part of the color business. In light of the rampant demand for balayage and ombré, along with traditional highlights, chances are if you’re a colorist, you’re going to lift someone to a lighter shade at some point throughout the day. Let Matrix assist you! Their innovative, new LIGHTINSIDER Lightening System—an ammonia-free lightener—provides up to six levels of lift and 27 percent more conditioning than ammoniated lighteners!
Based on the same, unique oil delivery systems that Matrix is known to incorporate in many of their products, LIGHTINSIDER delivers six levels of lift in one application. Best of all? This formula can create many of the hottest on-trend looks without worry of damaging the scalp or the hair. This versatile formula can be applied on or off the scalp, and, as well, includes a conditioning cream and boosting powder to lift your lightening capabilities to the next level. LIGHTINSIDER will hit fine salon shelves in May.
For more information, visit www.matrix.com.
