Meet KBOND20 Power Masque, the super-charged masque from Defy Damage, Joico’s brand new, bond-building treatment that doubles down on technology for 5 times stronger* hair. Part of the award-winning Defy Damage line-up, KBOND20 is Joico’s most powerful masque/treatment yet.
True to their brand DNA, starting from K-PAK’s historic 18-time Stylist Choice Award-winning K-PAK Reconstructor (original formula,) Joico continues the legacy of performance with new technology in their latest winning Defy Damage range. KBOND20 promises to deliver remarkable transformative results in a single treatment, including:
- 5X-stronger* hair in one use
- Rebuilds, strengthens and protects** bonds
- Rich hydration
- Instantly detangles
- Normalizes pH
- Color safe
- Never tested on animals
- Paraben-free†
At Joico’s helm, Melisa Gill, Joico General Manager, intimately knows Joico’s history of award-winning, salon-performing haircare and she also understands the future of haircare, stating:
