To celebrate 40 years of helping people everywhere restore their lackluster locks to healthy and vibrant—Joico is partnering with LULU DK for a “Go Bold & Gold” campaign this April, showcasing an exclusive, limited edition design of it’s award-winning treatment, K-PAK Deep Penetrating Reconstructor. Fresh off it’s 15th consecutive Stylist Choice Awards win for Favorite Hair Repair/Treatment, this conditioning treatment is the gold standard for beautiful, healthy hair.
In just five minutes, this powerful combination of amino acids rebuilds and re-fortifies stressed strands, returning hair to its former glory in a single application. Deep Reconstructor is perfect for all hair textures, lengths and thickness. This unique formula helps restore damaged, dry and dull locks as a result of relentless exposure to thermal styling tools, chemical processes or a harsh environment.
Apply to damp, towel-dried hair. Allow the formula to penetrate for a full five minutes, then rinse.
For more information visit, www.joico.com.
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