Combat daily damage overnight with Redken’s NEW bonding serum: Acidic Bonding Concentrate (ABC) 24-7 Night & Day Serum. This lightweight morning and night serum penetrates seven layers deep and strengthens hair for long-lasting protection and repair. This first-to-market product is perfect for clients with processed, damaged hair looking to strengthen and protect hair from daily aggressors such as humidity and styling that cause breakage and split ends.
Redken Ambassador and celebrity hairstylist Scott King (@scottkinghair) shares, “As a hairstylist, I’m always looking for products that deliver real results and Redken’s ABC 24/7 Night & Day Serum is a game-changer. It’s like a reset button for hair, especially for clients like Sabrina Carpenter—who are constantly switching up their looks with hair color and heat styling. This serum strengthens and rebuilds bonds from the inside out, so hair looks and feels healthier, smoother and shinier. It has overnight bond repair, so she can keep working on her hair goals—even while she’s sleeping!”
Related: How To Get Sabrina Carpenter’s Golden Blonde & Curtain Bangs
Key Benefits:
- Citric acid penetrates seven layers deep and strengthens hair*
- Strength repair for nine times stronger hair**
- Infuses hair three times hydration***
- Polyglutamic acid and squalane with high leave-in concentration magnetizes to hair for long-lasting protection and repair
- Bond repair that works 24/7 to eliminate daily damage
- 89 percent less breakage
- 92 percent agree hair looks and feels healthy after 24 hours
Recommended Regimen & Usage:
Step 1: Wash hair with Redken ABC Shampoo and Conditioner.
