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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Haircare Nails

Hair ColorHaircutsCelebrityStylingBusinessCollectionsExtensionsTextureMen'sHaircareNails

Products

All Topics Hair Color Hair Extensions Haircare Cutting Curls/Texture Men's Styling Tools

Curl Defining Cream

StylingMoroccanoil

Curl Defining Cream

Healthy Hair & Scalp Follicle Energizer

Fine/ThinningBosleyMD™

Healthy Hair & Scalp Follicle Energizer

Rejuvenating Scalp Scrub

Fine/ThinningBosleyMD™

Rejuvenating Scalp Scrub

GAZAR® Blowout Butter

Product LaunchesSEVEN Haircare

GAZAR® Blowout Butter

The Best COCO and AÇAÍ Hair Treatment

Product LaunchesGKhair

The Best COCO and AÇAÍ Hair Treatment

Lather Shave Cream

Product LaunchesAmerican Crew®

Lather Shave Cream

Limited Edition Volume and Matte Texture Spray

Product LaunchesAmika

Limited Edition Volume and Matte Texture Spray

Daily Hair Supplements

Product LaunchesSaphira

Daily Hair Supplements

Precision Blend

Gray CoverageAmerican Crew®

Precision Blend

Mineral+ Mud

Product LaunchesSaphira

Mineral+ Mud

BosVolumize Weightless & Long Lasting Hairspray

Fine/ThinningBosleyMD™

BosVolumize Weightless & Long Lasting Hairspray

BosVolumize Hair Thickening Fibers

Fine/ThinningBosleyMD™

BosVolumize Hair Thickening Fibers

Detailing Crème

Detailing Crème

Transforming Paste

UncategorizedAquage

Transforming Paste

CBD Texturizing Pomade

UncategorizedAquage

CBD Texturizing Pomade

Ultra Shine Glossing Treatment

Ultra Shine Glossing Treatment

Pre-Shampoo Color Protect Masque

Pre-Shampoo Color Protect Masque

Bond Builder Pre-Shampoo Filler Concentrate

ConditionersR+Co

Bond Builder Pre-Shampoo Filler Concentrate

Beyond Pink™ Collection

Brushes/CombsOlivia Garden

Beyond Pink™ Collection

Truss Professional Instant Repair Serum

Product Launches

Truss Professional Instant Repair Serum

EIMI Shape Shift

UncategorizedWella Professionals

EIMI Shape Shift

EIMI Body Crafter

UncategorizedWella Professionals

EIMI Body Crafter

Oil For All Multi-Benefit Hair Oil

Oil For All Multi-Benefit Hair Oil

StyleSign Perfect Hold Magic Finish Lustrous Hairspray

UncategorizedGoldwell

StyleSign Perfect Hold Magic Finish Lustrous Hairspray

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo