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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Alterna 1 Night Highlights in Haute Pink For Breast Cancer Awareness

Product Launches

Alterna 1 Night Highlights in Haute Pink For Breast Cancer Awareness

Design Essentials Gentle Balance Nourishing Shampoo

Curls/Texture Care

Design Essentials Gentle Balance Nourishing Shampoo

Caviar Anti-Aging Perfect Iron Spray

Heat StylingAlterna Haircare

Caviar Anti-Aging Perfect Iron Spray

Alterna 1 Night Highlights in Sun-Kissed Platinum Blonde

Hair ColorAlterna Haircare

Alterna 1 Night Highlights in Sun-Kissed Platinum Blonde

Alterna 48 Hour Sustainable Volume Spray

Product LaunchesAlterna Haircare

Alterna 48 Hour Sustainable Volume Spray

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo