Celebrity colorist and Paul Mitchell Pro Partner Tauni Dawson (@taunidawson) created this dimensional "Hot Honey Blonde" as part of Paul Mitchell's "Stay Golden" campaign starring Paris Hilton. Inspired by a warmer evolution of Paris' signature blonde, the look blends bright, sun-kissed ribbons with soft golden dimension for a finish that's polished, luminous and unmistakably California. Designed to capture the effortless glamour at the heart of the campaign, Tauni's formula delivers the kind of expensive-looking blonde that feels both nostalgic and modern.
Get an inside look at the Paris Hilton campaign, including her exact color formulas.
Watch behind-the-scenes to see the transformation:
Products Used
Formulas
- Formula A (blonding – back section + front hairline weaves)
Paul Mitchell 1 scoop (1 oz.) Pre-Bonded Lightener + 10-volume Cream Developer (1:2)
- Formula B (blonding – front sides)
1 scoop (1 oz.) Pre-Bonded Lightener + 10-volume Cream Developer + 20-volume Cream Developer (1:1:1)
- Formula C (root smudge)
Paul Mitchell The Demi 7NB + PM Processing Liquid (1:1)
- Formula D (clear top coat)
Paul Mitchell The Demi Clear + PM Processing Liquid (1:1)



























