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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Formulas

Browse every formula on BTC — filter by category or search by product, technique, or stylist.

All Topics Celebrity Blonde Brunette Gray Coverage Silver/ Gray Red Color Melt Corrective Color Creative Color Men's Color

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Color Contour: Bare & Blush

wella-color-fresh-create-cool-toned-pastel-blend-1

Cool-Toned Pastel Melt

fergie-socolor-cult

Fergie's Glamorous New Hue

pravana-lance-bass-makeover-from-faded-blue-to-metallic-silver

Hair Color

Lance Bass' Makeover: From Faded Blue to Metallic Silver

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Lush Merlot

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Tone It Down: From Brass to Blended Ash

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Melted Metallic Lilac

bright-lived-in-blonde-michelle-porumb-4

Bright, Lived-In Blonde

kayla-boyer-icy-metallic-blue-formula

Icy Metallic Blue

ashley-lantz-hair-matrix1

Rose Quartz Shimmer

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Melted Embers

pravana-muted-metallic-blue-presleypoe

Muted Metallic Blue

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COLOR CORRECTION: Platinum Touch-Up

rooty-blonde-blend-jamie-park-1

Rooty Blonde Blend

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Subtle Brunette Dimension

silver-lob-michael-and-melody-lowenstein

Sterling Silver Lob

gray-silver-balayage

Smoky Balayage

wella-professionals-color-fresh-create-january-blue-after-1

Blue Watercolor Melt

wella-professionals-color-fresh-create-january-pink-after-1

Painted Peach Balayage

dimensional-blonde-blend-carra-osullivan

Multi-Tonal Blonde Blend

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Ash-Toned Platinum Blonde

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Dark to Ashy Brunette Melt

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Deep, Wine-Colored Balayage

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Rich, High Contrast Blend

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo