Loading
Artist/Educator
As the Founder & CEO of behindthechair.com, the world’s largest community of salon professionals, Mary Rector (@marybehindthechair) and her dedicated team work to improve the lives of hairdressers across the globe. With more than 10 million members from 90 countries, BTC’s educational website offers tens of thousands of pages of tutorials, color formulas and industry advice.
SOCIAL MEDIA
The company incorporates several mediums to speak to hairdressers including BTC’s social following which now reaches nearly 3 million on Instagram (@behindthechair_com) and Facebook (behindthechair), resulting in the company’s unmatched insight and ability to mobilize hairdressers on multiple platforms at one time. In addition, BTC introduced the first-ever hairdresser influencer program 3 years ago to match influencers with haircare manufacturers. Called “The BTC Team,” it is the most coveted “team” to be on with more than 150 paid influencers and over 2,500 content creators.
SHOWS
In addition, BTC hosts two of the industry’s most prestigious events: The BTC Show with more than 4,000 attendees, now in its 10th year, and our #ONESHOT Hair Awards which has had more than 1.4MM entries in its first 5 years, making it the largest global hair competition in the world.
BTC UNIVERSITY
Finally, BTC has built out the largest online education program in the world for hairdressers. Considered the Netflix of hair, BTC University houses over 250 on-demand classes by the industry’s top educators and has trained over 182,000 hairdressers from 92 countries in the last 12 months alone.
PHILANTHROPY
Since BTC’s founding 24 years ago, Mary is also very proud of her company’s philanthropic efforts, especially in the area of disaster relief. Mary and Vidal Sassoon launched Hairdressers Unlocking Hope in 2007, raising more than $2 million for Katrina victims and building 22 homes in Slidell, LA. Mary was also honored with the NCA’s Humanitarian Award for helping to raise the first $1 million ever for hairdressers affected by natural disasters.
Education
Mary Rector discusses a defining moment where social media, suite rental, and instant gratification have reshaped the salon industry — and how to build a career that lasts.
@marybehindthechair
Learn to enhance your social media, attract and retain clients, raise prices confidently and create a standout salon experience, while creating a dream team or succeeding as an independent salon owner.
@marybehindthechair, @haleygable +1
Reignite your flame with real truths from BTC’s Founder Mary Rector.
@marybehindthechair
Frederic Aspiras, the mastermind behind Lady Gaga's iconic looks, spills behind-the-scenes stories in this exclusive interview.
@marybehindthechair, @fredericaspiras
Get up close and personal with A-list celeb stylist Justin Anderson in an exclusive, candid interview
@justinandersoncolor, @marybehindthechair
Join Mary Rector and Kevin Givens as they review Instagram pages for 90 minutes.
@marybehindthechair, @kevin.givens
Watch as Mary Rector and Kevin Givens give LIVE feedback of Instagram pages.
@marybehindthechair, @kevin.givens
Discover the story of Madison Reed Founder Amy Errett's unique business pivot during COVID.
@amyerrett, @marybehindthechair
Experience BTC Founder and Creative Director Mary Rector's powerful insights from 22 years in the industry.
@marybehindthechair
Join BTC Founder Mary Rector and Gina Bianca, Salon Business Expert, in a “let’s get real” online business class.
@marybehindthechair, @iamginabianca
Discover the power of showcasing your personality in your content and standing out from the crowd.
@marybehindthechair, @kevin.givens +3
Boost your online presence through video content and learn basic to advanced tips for success.
@chrisjones_hair, @brianacisneros +4
Unlock the secrets to motivating salon staff, supporting initiatives and curating content for social media success.
@iamginabianca, @marybehindthechair +1
Learn expert tips for capturing killer salon photos and viral videos from content experts.
@mickeycolonjr, @shmeggsandbaconn +1
Discover salon setup and photography tips for effortless content capturing from top stylists and experts.
@chrisjones_hair, @matt.swinney +2
Overcome the overwhelm and learn tailored strategies from BTC's social media experts.
@marybehindthechair, @kevin.givens +1
Gain insights from Mary Rector and Melisse Shaban as they share straight talk about reaching the pinnacle of the beauty business.
@marybehindthechair, @melisseshaban
