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What is an "AI Blonde" & How to Talk to Clients About It

Artist—Gareth Williams

By Lauren Freas·November 13, 2025

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How To Create an AI Blonde: Key Toning Tips & Formulas To Save

Perfect, glowing blondes are everywhere online, but many of the most-shared “inspo” photos aren’t real. They’re AI-generated, created without real-world factors or hair history in mind. That’s where professional colorists shine: translating digital perfection into luminous, believable color that looks gorgeous in real life.

Moroccanoil® Global Ambassador Gareth Williams (@garethwilliamshair) breaks down what an AI blonde really means in the salon, how to manage client expectations, and his go-to formulas and toning tips that merge technology’s polish with true artistry

A hairstylist blow-dries a client’s freshly colored blonde hair in a salon. The client, seated in front of a mirror, takes a selfie while the stylist styles her voluminous, layered blonde look. — Photo Credit: Instagram via @garethwilliams

What Is…

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