Loading

Watch: Add This In-Salon Service to Every Color Appointment | Behindthechair.com

The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Haircare Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Nails

HaircareHair ColorHaircutsCelebrityStylingBusinessCollectionsExtensionsTextureMen'sNails

The Beauty Industry’s Definitive Source

Brand Partnership Opportunities Contact Privacy Policy Terms of Service

© 2026 behindthechair.com. All rights reserved.

Advertisement

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Treatments/ Masks

Watch: Add This In-Salon Service to Every Color Appointment

Artist—Sharon Dorram, Temur

By Steph Bong·May 08, 2026

This In-Salon Treatment Repairs Damage Using Human Keratin
Are your color-treated clients struggling to maintain brightness and healthy strands between appointments? Offer them an in-salon service that repairs damage instantly and provides a luxe experience, then send them home with a haircare regimen!

BTC spent the day with Virtue® Color Director and celeb colorist Sharon Dorram (@sharondorramkrause) to break down how and why you should start using the Restorative Treatment Mask. Plus, we scored some volume-building blowout tips from Sharon’s fellow stylist Temur (@just_temur)—watch the video below!

To learn more about Virtue and receive…

Keep reading for free

Create a free account or sign in to continue

Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.

Or

Email Address

We'll check if you have an account, or create one if you don't.

Advertisement

Advertisement

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Read This Next

The Hair Science Behind Maria Nila's New Bond Builder2 min
The Backbar Upgrade That Builds Client Trust and Ticket Value4 min

Treatments/ Masks Courses

The Wash & Go For Curls

The Wash & Go For Curls

Learn Christin Brown's “Wash and Go” technique for natural curls and her best consultation tips.

@curlfactor

Latest in Treatments/ Masks

formaldehyde-free hair botox

Why Formaldehyde-Free Hair Botox Treatments Are Replacing Traditional Keratin Services

formaldehyde free treatment in process

Formaldehyde-Free Smoothing is Taking Over—Here's Why

Stylist using amika flat iron on long straight brown hair

Want to Offer Smoothing Treatments? Here's How to Get Started

damaged frizzy hair on the left, glossy sleek smooth hair on the right

Frizz

Smoothing Treatments Without Formaldehyde? Here's What Stylists Are Using Now

hard water Photo courtesy of Davines

Hard Water Ruining Your Hair Color? Here's How To Fix It

hair with hand holding some to show shedding/ hair loss

4 Reasons Hair is Breaking & Shedding (That Have Nothing To Do With Lightener)

innerjoi s 6

Hair Breakage Vs. Shedding: Here's the Difference

how to remove hard water buildup in blondes

How Hard Water Buildup is Hurting Your Blondes