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BTC Hair Trend Report

The Best Hair Color Trends of Summer 2023

By Ali D.·May 08, 2026

The Biggest Hair Color Trends Of Summer 2023

Spoiler alert: we've entered our au naturel era. You can kiss defined money pieces and orange-based reds goodbye (for now) and get ready for barely-there highlights, glowing blondes and deep golden tones.

The natural-looking hair color space has EXPLODED on social media and your clients will be bringing in inspo pics like the ones we've lined up below. Scroll through our list of this summer's top hair color trends for inspo and formulas for every client.

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