Smart Ways To Use Purple Shampoo: A Pro's Guide to Controlling Tone & Client Expectations

Avoid Dulled-Out Blondes: Educate Clients Before They Overtone

Purple shampoo: loved by clients, often misunderstood by stylists. If you’ve ever had a blonde come back with silver strands and blame your toner, you’re not alone. The real culprit? Misuse of purple shampoo at home—and sometimes, missed opportunities in the salon. But, with the right approach, this powerful pigment can become one of your smartest tools.

Schwarzkopf Professional® Digital Educator Carly Zanoni (@the.blonde.chronicles) is breaking it down. Below, you will learn: 

• How to use purple shampoo intentionally in the salon with visual guides on different…