Rossano Ferretti Tells All: How the "Invisible Haircut" Changed the Industry

An Exclusive Conversation with the Man Behind the ‘The Method’ 

In a luxe hotel suite looking over Sunset Boulevard in West Hollywood, BTC’s Editorial Director Steph sat in the renowned stylist Rossano Ferretti’s chair for a conversation on abandoning geometry in his haircutting techniques to design based on true suitability, building a brand and creating a TV competition for hairdressers. We’re inviting you in to experience the Rossano Ferretti methodology and mindset for yourself—flashing back from his upbringing in an Italian village to now, and everything along the way. 

BTC’S STEPH: Let’s start at the beginning where…