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Artist—Donny Dedvukaj, Robert Brown, Vincent Strano
By BTC Team·May 08, 2026
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Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.

How Salons Are Building their Brands with Humor
By Katie Harrington
Who says branding has to be boring? Not these forward-thinking salon owners! Rejecting the traditional “pretty picture” approach to salon marketing, they chose a more unconventional route to attract the attention of new clients. Using imagination and a great sense of humor, these visionaries achieved successful results beyond their dreams and beyond their expectations. Here’s how.
Hairobert, Germantown, TN

In 1988, at the age of 25, Robert Brown opened his first hair salon in a small town near Memphis, TN. Back then, there weren’t many options for…