There are two reasons you know Chris Appleton (@chrisappleton1), Color Wow Global Artistic Director. One: because he is hairdresser to super celebs like like Kim Kardashian West, J.Lo, Ariana Grande and Rita Ora. And two: because he is EXTREMELY easy on the eyes 😉. We especially love his hair, which is usually platinum silver-blonde and rooty. He gave BTC the scoop on platinum blonde upkeep—plus some gratuitous pics because have you SEEN him?!

"My hair is like a child. Being blonde is a lot…
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