Is Shampoo Obsolete? The New Wave of Cleansing Conditioners

By Jackie Summers

Is “lather, rinse, repeat” going the way of the flip phone? First it was dry shampoo—a new product category that allows clients to skip a day or two or three between shampoos. These formulas give overworked midlengths and ends a rest while absorbing debris and oil from the scalp area.

Now the cleansing buzz is building over another trend—cleansing conditioners. Also referred to as co-washing by many, cleansing conditioners are typically shampoo-free formulas that cleanse, balance and refresh the hair without stripping or depleting its natural oils and nutrients. Because they’re shampoo-free (no-poo) they don’t…