How Tracey Cunningham Transitions Clients to Gray Hair

Don’t Be Afraid Of Transitioning Clients To Gray

When your longtime gray coverage client comes in and says, “I’m ready to rock my gray hair,” you COULD panic and think you’re losing a client—or you could get excited about a new opportunity and even more client loyalty. “It’s not going to hurt your business,” iconic colorist and salon owner Tracey Cunningham (@traceycunningham1) told BTC in a recent interview. In fact, she dedicates a whole chapter to silver hair in her new book, “Tracey Cunningham’s True Color: The Essential Hair Color Handbook.” We’ve got Tracey’s tried-and-true silver…