If your client wants to go platinum, it’s gotta be pure. And if it’s dimension she wants, dramatic but blended is always your goal. At least, that's what Malintzin Sanchez from Salon LaPage in Dallas believes, and we couldn’t agree more. Check out her creations above—and see how she made both of them come to life.
How-To: Pure Platinum

Redken Color Formulas
Formula A (highlight): Flash Lift Lightener + 20-volume developer
Formula B (balayage): Blonde Idol Freehand Lightener + 40-volume developer + 1/8 oz. pH-Bonder
Formula C (root color): ¼ oz. Shades EQ 07P + ¼ oz.…
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