Football, pumpkins and cool, crisp weather all indicate that Fall is officially here. It also means your clients will soon be flocking to your chair looking to change up their looks for the new season. Joico’s LumiShine™ Repair+ Permanent Crème and Demi-Permanent Liquid Color can help deliver natural-looking results with astonishing shine and color longevity that lasts up to 30 full shampoos. Need some inspiration? Joico Celebrity Colorist, Denis De Souza shares two exclusive formulas to get you started.

Caramel Infused Brunette
Formula A (highlights): LumiShine Permanent Color XLAA (Extra Lift Double Ash for Levels 5 or…
Keep reading for free
Create a free account or sign in to continue
Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.










