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Client Doesn't Understand Lifting? Show 'em Your Towels | Behindthechair.com

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Client Doesn't Understand Lifting? Show 'em Your Towels

Artist—Kate Wessman

By DinaC·May 08, 2026

Ever have a client that wants to go from a level 4 to a level 9 in one appointment (in 2 hours WITH healthy hair as a result)? And they just don't understand that lifting to that level takes TIME, PROPER PRODUCT and PROFESSIONALISM. This part of the consultation can be frustrating and we at BTC feel you! Luckily for all of us, Kate Wessman (@katieclairedoeshair) at Haven Beauty Co in American Fork, UT created a visual representation of the bleaching process using a salon staple: black towels! So of course, we're screaming it from the rooftops. Scroll…

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