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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Why We Do This: Hairstylists Share the Moments That Made It All Worth It

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Paul Mitchell's Tea Tree Hair Care Head Spa Program is Built to Boost Revenue

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Foiled Cashmere Highlights Isn't One-Size-Fits-All: Here's How To Make It Work For Every Client

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Transformation Pricing Vs. Per-Bundle Pricing: What Actually Works For Hair Extensions?

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Showpony to Offer First Education Course in the U.S. In June

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Great Lengths Names Dimitris Giannetos as New Brand Ambassador

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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