How the Five Senses Unexpectedly Impact Your Clients' Salon Experience

When a client walks into your salon, is she immediately bombarded with the overwhelming scent of hairspray or is she greeted with the tranquil smell of lavender? You might not have considered it, but appealing to clients' senses—sounds, feelings, smells and tastes—can have a huge impact on your business. Check out the five things you can't afford to overlook!

1. What To See
Not only should your salon’s personality always be visible, but it should be the best, most genuine version. An easy way to show this is a well-designed services menu. As for other important visual…