Brides are big business, so it’s smart to put together a plan for luring these lovely ladies into your salon. Intercoiffure Fashion Director Vivienne Mackinder wants you to sing “Here Comes the Bride” all the way to the bank, so she’s offering 5 hot tips for building a brilliant, successful bridal business and generating those oh-so-sought-after referrals. Here's how:
1. Turn the Page
Look books are extremely important—your client can flip through and see the styles you can create. Feature your best work and make sure the photographs are professional. Also, tell your client it’s mandatory to…
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