#ThrowbackThursday—your weekly dose of nostalgia. But this time, #TBT is celebrating the past 20 years of Schwarzkopf Professional Essential Looks collections, taking iconic images from over two decades and updating them to be very 2017 (and beyond). It’s the IKONIC Collection, and BTC had a front-row seat at the launch in Edmonton, Alberta! Here are four things you must know about the reimagined trends.
See all the photos from the event!

Schwarzkopf Professional assembled a dream team of Essential Looks artists in Edmonton: Tyler Johnston, Kathy Simon, Rossa Jurenas, Jean…
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