Ready for some new ways to set yourself apart from your competition AND increase client loyalty? Here’s what you do: take a few extra minutes to show your guests how to style their hair (especially during the holiday season)! Get four client-friendly styles and exclusive tips from Matt Swinney, #ONESHOT winner, L’ANZA Healing Haircare Global Creative Director and owner of Evolution Salon in Minneapolis.

- For loose texture at the crown, use your fingers in a “head massage” motion. Watch how it’s done at 20:48. And if you overdo it, watch how to correct yourself…
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